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Domain Names – what you need to know (Part 3 of 3)

Domain Names – what you need to know (Part 3 of 3)

In the first of this series of 3, we saw just what a ‘domain name’ is, and making sure that it’s registered in YOUR name.
In the second of this series of 3, we saw how a domain name by itself is useless, it needs to be linked to associated services like a website or email accounts.

In this the last of the series, we consider what else you can do with your domain name. Because it’s more than just having an email and/or business email addresses.

Your domain name can be used to customise a huge range of online services. There are all sorts of clever online tools that help you grow your business, manage your business, improve your business. Say for example you want to create laser-focussed marketing campaigns for one particular service or product. Well – “there’s an app for that”!

For my business (websites and everything that go with them) for example, I could build and maintain my own service for clients to check availability of new domain names, and then let them register them through Winch Websites. Or I could tap into a service already provided by my wholesaler to provide a customised domain registration portal. See domains.winchwebsites.com.au for what I mean. I didn’t build it, but I can offer customers a quick and easy way to register a domain name at my own pricing, using a webpage with my own branding on it.

Do you send formal proposals to your potential customers? Or would it improve how your business is seen if you did? There are a number of proposal-management online services you can use to make it quicker, easier, more professional and more convenient to generate and handle proposals. Proposify is the service I use. I login to their site, create a Winch Websites-branded proposal from a pre-prepared template, customise and price it to the recipients requirements, and send it away. They get to see that proposal online at proposals.winchwebsites.com.au, again with my branding around it.

There are 1,001 similar services that you can take advantage of, yet keep your branding and domain name in front of your clients and/or potential customers. Often, it’s simply a matter of making a small change or addition to your domain name’s records. Clear instructions are usually given, and so long as you have your domain name login details (which you should!) it is easy enough to do.

I hope you found these 3 domain name articles useful!

Interested in working with us?

Domain Names – what you need to know (Part 2 of 3)

Domain Names – what you need to know (Part 2 of 3)

In the first of this series of 3, we saw just what a ‘domain name’ is, and a very important aspect when registering one – that it must be registered in YOUR name, not whoever is doing it on your behalf.

We now turn to what happens once you’ve finished the registration process (or someone’s done it for you, in your name). It’s a bit like wandering into a Telstra store and getting a new mobile phone number. They take your details, charge you an initial amount, and give you a wee little chip aka Sim Card for you to put in your phone. That’s essentially all you need to get a new mobile phone number – an active Sim Card.

But of course a Sim Card is useless by itself. Likewise, a domain name is useless by itself (unless you’re simply stopping anyone else from having it, but don’t intend to use it. Not legal in Australia!). In the same way you need to put your Sim Card into a phone before you can make/take phone calls, you need to link a domain name to web services eg. website, email.

Now if you get someone else to sort all this stuff out for you, you won’t need to do anything. Even if you DIY, it is very likely that whoever you use to register the domain name will offer you those linked services when you are going through the registration process. “Want webhosting with that?”

However, you are not tied to those web services. If you registered a domain name a while back and the same business hosts your website and/or does your email, it is very easy to switch to someone else. A very popular and highly recommended example is using the business version of GMail for your email accounts. $5 per month per account for buckets of storage space, state of the art anti-spam and anti-virus built in, nothing to backup, and easy access from just about any device that does internet. When you sign up, they will run through what you need to change in your domain name so that all the world knows that GMail is handling your email now. These changes are called DNS record changes. Your domain name keeps a list of what is where, and in this case when a mail-server has email to deliver to you, it will ask your domain name “Who do I give this email to?” and your domain name will say “Head over to GMail at this address”.

The same thing applies to your website. If you’re not happy with the performance of your website where it is, it is easy to find someone else to host it. Again, it’s a case of changing your DNS records to say “My website is now living over here“. If you do this, don’t forget to stop paying for the original webhosting though! You can bet they won’t go out of their way to ask you to stop sending them money…

The upshot of all this is that a domain name is independent of the services that attach to it. Your website can be managed in the USA, your email can be based in Singapore, your domain name registered in Australia. You are not stuck with who you start with. In fact, even the domain name can be moved to someone else without affecting anything else. Say you wanted Winch Websites to make sure that your domain is re-registered whenever required, and all its DNS records are copied to strategic locations around the globe to speed things up and make you more bullet-proof – easily done. So long as you are the Registrant!

In Part 3, we talk about what where you can go with a domain name beyond a website and business email accounts.

Interested in working with us?

Domain Names – what you need to know (Part 1 of 3)

Domain Names – what you need to know (Part 1 of 3)

If you’ve got a website, you’ve got a domain name.

Well, not necessarily, but in the same way as you have a phone, it has a phone number – stop paying someone somewhere for your phone number service, and you’ve got a piece of equipment that isn’t able to live up to its purpose. Likewise if you have a website, if you aren’t paying someone somewhere for the associated domain name, then people can’t visit your website.

So the domain name is your unique name out there in internet-land. Just like a phone number, nobody else can have the same thing. Every domain name has to be registered and then occasionally renewed (how often depends, we’ll get to that). While you can register the domain name through 1,001 different resellers or providers, ultimately all domains are managed by a country’s Registrar.

auDA logoFor .com.au type domains (eg. winchwebsites.com.au), the country is Australia (hence the “.au”) and our Registrar is auDA (.au Domain Administration Ltd) who is the “policy authority and industry self-regulatory body for the .au domain space”. In other words, the top dog. They make the rules, and have final say in who can or cannot have a domain name.

If you’d like to register a domain name, you can’t go to auDA. You need to go to an official licenced Registry Operator or more likely a reseller who has a wholesale account with a Registry Operator. I’d recommend Netregistry as the place to go – their prices are good, their service and reputation are good. You’ll need to provide the required information (eg. ABN, Business Name) through an online application, submit your payment, and usually within an hour or two the domain is yours unless there’s a hiccup of some sort. Of course, Winch Websites would be happy to do it for you and make sure it’s done properly, just get in touch.

Many small businesses, however, outsource the domain registration, often as  part of a package deal to get a website. But here’s the thing – the domain MUST be registered in YOUR name. Not the name of the business registering it on your behalf. If your own details, including email address, are not used as the “Registrant” (ie. owner), then the domain does not belong to you!

A domain name will have contact info for;

  • Registrant
  • Admin
  • Tech
  • Billing

Each has name, email, address and phone (for domains ending in .au). It is quite normal, safe and even recommended to have Admin, Tech and Billing all show the contact details for your webby person. But the Registrant must be you and your business. I have seen several cases where a business owner and the web people have gone separate ways (eg. the web business closed up/disappeared, or there was an argument) and it is a painful bureaucratic process to wrestle back control of a domain name. In some cases, it’s a case of “Too bad, you can’t have it”.

So to close off this first blog post all about domain names, remember this – it’s easy to register a domain name, and quite cheap to do. Just make sure that you are listed as the Registrant. And don’t forget, the email you give will be the one used to send you renewal reminders.

In Part 2, we talk about what happens after a domain name is registered. To use the phone analogy again – you have a phone number, now you have to associate it with a device so you can tell people to use it.

Interested in working with us?

Is yours a website – or a business tool?

Is yours a website – or a business tool?

There’s a bit of pressure on a business, any business, to have a website. Is your website there because you felt you should have one, or is it there as an active promoter for you and what you do?

Have a scan of your competition’s websites. You’ll quickly be able to rank them according to first-impression – the good, the bad, the ugly! Which ones do you think are a ‘positive’ for the business they are promoting? Which of your competitors have a website that encourages more business in some way? Put the competitor websites in order, best down to worst (find at least half a dozen).

Now take a look at your own website, and slot it into the rankings. Is it a website with a bit of information, or is it actually trying to ‘sell’? Does it give a good first impression? Does it tell visitors what you do and equally importantly, what THEY should do next if they want to find out more or even buy your product/service?

Your website is a business investment, which by definition means you should be getting more OUT of it than you put IN. It’s easy to say “measure everything”, but if you don’t already have a gut feel on whether your website is pulling in new business for you, then you need to find some easy ways to get that information. Ask people how they found out about you, whether they referred to your website, what they thought of your website if they did. Make it part of the conversation when you get a new enquiry or customer.

A poor website built just to tick something off a to-do list will lose you business as potential clients go elsewhere. A good-looking website built to encourage customers to do business with you is a business tool that builds and promotes and sells.

(Another way to look at website “investment” – how much do you need to sell to generate enough profit to pay for a $3,000-$5,000 website? Read the Price or Value blog-post to find out more)

 

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















WordPress Updates – Distracting But Essential

WordPress Updates – Distracting But Essential

WordPress is a software package that makes it easy (well, easiER) to build, manage and maintain a website. About a quarter of the world’s websites are powered by WordPress. If your website is powered by its own independent WordPress package, then someone needs to make sure that software is kept up-to-date. Some frequently-asked-questions (FAQs) about all this;

How Do I Know If My Website Uses WordPress?

Ask whoever built your website for you – “what content management system does my website use?”. This is something you ought to know, as a bit of background info. There are lots of other systems around, of course – some are for building ‘independent’ websites where you are free to do as you please with it eg. add whatever bells & whistles you like – some are ‘umbrella’ systems, where you get a set of facilities and tools but can’t add your own eg. Wix, Weebly, Shopify, Squarespace and many more.

One clue though is what you see when you login to manage/administer your website (and if you don’t login, then either someone else is looking after your site for you OR you aren’t maintaining it at all. Get in touch if it’s the latter, because someone needs to. Read on!). The typical WordPress Dashboard looks something like this;

What’s an “Update”?

There is a very high chance that your WordPress-powered website has more than just the base WordPress system installed. The WordPress package by itself definitely provides all you need to build and launch a website – but you really, really shouldn’t. It’s a bit like buying a new computer with the latest version of Windows or Mac OS and no other software packages installed. You just need more tools and facilities for it to be really useful. For WordPress, essential extras include things like security (much like a PC has to have internet-security software), search-engine-optimisation boosters, webpage speeder-uppers (nobody will wait 10 seconds for your images to load). These extras are called “plugins”.  There are THOUSANDS of plugins to choose from. If you want your website to do it, there is bound to be a plugin to make it happen!

So we have this WordPress software package (the “content management system”). And we have these extras on top of it (the plugins). Like any software, the developers that created them are constantly improving things – fixing errors or bugs, adding new or better features, preventing the bad guys from doing bad things. So an “update” is simply a newer version of WordPress or a WordPress plugin that has been improved in some way.

How Do I ‘Do’ An Update?

Nowadays, you can set your WordPress to automatically update itself to the latest version of the package whenever a new one comes out (every couple of months or so). Alternatively, when you login to your website as an Administrator, you can click a button or two and make it upgrade. It’s really that easy.

Likewise the plugins – when a newer version is available for your website to retrieve and install – click a link or button, and it gets done. Easy. You will probably find updates for your various plugins several times a week.

Do I Have To?

Of course not. You don’t have to have internet-security software for your computer. You don’t have to have home insurance. You don’t have to put petrol in the car. But if you want to avoid potentially BIG trouble, you should. Really should. A website that gets built and published and then left is a website that;

  1. will sooner or later stop working – reflecting badly on your business and you as its owner
  2. could well be abused by hackers, to attack other computers and/or websites, spread spam, or publish nasty stuff on your website
  3. threatens the other websites that share your webserver (you are very unlikely to be the only website on a webserver) – because the many blocking services protecting people from bad websites will block the entire webserver
  4. will cost you an arm and a leg to fix when things do eventually go wrong, and you’re in an emergency-repair situation

What A Pain…

It is. Looking after WordPress updates is probably not what you regard as a core activity for your business. Luckily, it IS a core activity for Winch Websites. We will not only make sure that your WordPress system and its plugins are all kept up-to-date, we do a few more things too (like take backups every day, perform security scans, monitor your site 24/7, and more). Get in touch to find out more, or see our Websites Care page.

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















SAAS – Perfect for Small Businesses

SAAS – Perfect for Small Businesses

First – What is SAAS??

SAAS is huge, and it IS changing what you do and how you do it. SAAS is Software As A Service, a collective term for anything that you can do online where you used to have to buy, install and manage software packages on your computer(s). If you made the move from Outlook to GMail/YahooMail/Hotmail, you started using SAAS. If you moved your accounting from MYOB or Reckon to Xero, you started using SAAS.

Second – Why SAAS?

Software As A Service provides you with the tools, facilities, functions that you need via the internet – while someone else does all the maintenance, management, backups, security, etc etc etc. You’ll nearly always pay a monthly fee for the privilege, although there are other charging models of course.

SAAS can give you exactly what you need to run an efficient, effective, low-cost business where you can start small and grow as you need to. Take up the lowest-cost plan, and as you need more, you simply change to the next plan up (and pay a bit more). Perfect for systems to grow as you grow.

What Can SAAS Do For Me?

Well, the world is your oyster. There are literally thousands of SAAS providers covering an immense array of tools and functions. Just a few examples that might pique your interest;

  • Accounting – see Xero for a completely-online small business accounting system. Invoices (including automated followups of unpaid ones), payroll, superannuation, bank-account feeds & reconciliations, BAS reports, contacts.
  • Webmail – if you are still using Outlook on a desktop to do your email, it’s time to think again. Yes, the transition is a pain. But switch to an online-only email system like the business version of GMail and you open up possibilities that allow you to integrate with all sorts of other things. Plus you have easy access from anywhere on anything (internet-connected, of course!). And usually better anti-spam, anti-virus protection.
  • Contact Management – looking for somewhere that keeps track of your customers and potential customers? CRM (Customer Relationship Managment) services store the usual info (name, address, email, phone) but also notes about each conversation, you can automatically store any emails to/from them too, and even classify as Leads (possibly interested), Prospects (actively interested) and Customers (purchased) then add auto-reminders to prompt you to get in touch at appropriate times. Lots more to CRM… Insightly is a great example.
  • Image & Video Editing – save on graphic design costs with DIY online tools that make it easy AND look good! For example, Stencil for fast & effective social-media graphics, Rocketium to make short attention-grabbing videos for your website or social media outlets.
  • Surveys – find out what your customers ACTUALLY think or want! Survey services are not only easy-access for the people you want to survey, but they help guide you to get meaningful results. SurveyMonkey is a popular one, but upcomers like SparkChart are pushing the boundaries.
  • Webpage Customiser – so you have a website already. What if you could easily make it adapt your webpages according to who is looking at them,  when, and why? Without changing the webpages… So you send an email out to a selected group of potential customers, and when they click that email to visit your website, it greets them with “Good Morning Sally!” This is what Unless does.
  • Email Campaigns – you’ll have seen a lot about growing your email list so you can market to them. There are quite a few services that make this easy and automate in fabulous ways to save you time AND make you more effective. Automatic personalisation (“Hi Bob…”), automatic removal of invalid emails, automatic recording of who opened what when and clicked on what. Automatic grouping of contacts into whatever categories you choose (customers-who-bought-x, customers-who-visited-website-did-not-buy, etc).

These just scratch the surface of what you could do in your business to grow it and manage it – the old ‘doing more with less’. SAAS offers you great potential to extend what you do, save you time, save you costs, and scale up as your business needs more. Keep your eyes peeled, there’s a good chance that there are tools out there now that could make a big difference to your business!

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















PHP – What it is (and why you care!)

PHP – What it is (and why you care!)

PHP is a bit like the petrol in a car engine. Without petrol, it stops. Dirty petrol, it stutters and stops. Stale old petrol, it stutters.

For another way to look at it, PHP is like the interpreter between your website’s coding and your webserver. The webserver actually carries out the gruntwork for your website, receiving requests from your visitors (“send me the Home page again”) and doing what’s necessary to retrieve everything that your website says makes up the ‘Home page’, then sending it all back to the visitor’s device. Your website is highly likely to be a software package that assembles pages and carries out functions as and when requested. It will be passing instructions to the webserver computer (“get me that logo image”). However, the webserver needs something in between that understands website-speak on the one hand, and webserver-speak on the other. Enter PHP.

Your website has a webhosting account, like its own apartment in the overall skyscraper that is the webserver. It shares many resources with all the other occupants – PHP is one of those resources. So your PHP translator is also being used by other websites simultaneously. PHP is a busy bee.

Now as is always the case with any software, new versions keep coming out. PHP Version 5 has been around for a long time, gradually moving from 5.1 to 5.2 to 5.4 to 5.6… Well, there’s a big jump happening at the moment, up to PHP Version 7. Does this matter to you? Absolutely!!

PHP 7 is twice as fast as PHP 5. That by itself is plenty good enough reason to make the move. However, just as importantly, at the end of 2017, PHP 5 is no longer supported (in other words, won’t be fixed if the bad guys find a hole or if it stops working in certain situations). Odds are, PHP 5 will keep going for a bit longer, BUT it is definitely a good idea to move to PHP 7 as soon as opportunity permits.

How easy is changing to PHP 7? Sorry, but it’s that old chestnut, “it depends”. It can be very easy if you have up-to-date webhosting, and your website is up-to-date. Simply change a setting in your webhosting, and you’re done!

  • If your webhosting is a bit behind or restrictive, you will probably need to change webhosting service (it’s worth asking them if you can be upgraded, you never know).
  • If your site is a bit behind, there’s a good chance it will stop working when you move to PHP 7. A test is definitely on the cards. At least it is usually easy to immediately change back to PHP 5 and carry on as normal.

So to summarise, your website is highly likely to be using PHP, and you will need to change to PHP 7 in 2018 or risk a broken website and a panicked reaction to fix it. The good news is changing to PHP 7 gives you a more secure and noticeably faster website. Look into it sooner rather than later. If you need any help, Winch Websites is here.

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















Website maintenance – Why & What

Website maintenance – Why & What

Keeping Your Website Going

Websites need care & attention if they are to continue providing value to you (the website owner). Just like owning a car, a house, a computer – if you don’t maintain it, gradually things degrade. Small problems become big problems. And sooner or later there will be a failure, which of course is bound to happen at the worst possible time…

So the question is, what needs doing and why? (NB. the “how” very much depends on what you’re website has been built with, and can vary hugely).

1. The ‘Content Management System’

It is a rare website these days that is not powered by a content management system (CMS) of some sort. WordPress, Drupal, Joomla, Wix, Weebly, Squarespace, Shopify and on and on. They are all basically a software package that assists you in creating and managing a website without having to do coding or computer programming. Some of them allow you to run your own independent system (WordPress, Joomla, Drupal), some of them are large umbrella systems managed on your behalf (Wix, Weebly, Shopify, Squarespace).

So you need to know if you are responsible for keeping this underlying software package up-to-date, or if someone else is. If it’s someone else, all good – just make sure they’re are doing what they said they would. If it’s your job – make sure you are checking for updates on at least a weekly basis. The content management system is like the engine for your website, it powers it and drives it and makes it work. A stuttery engine will give you stuttery website performance.

Why update the core CMS? Because there are frequent fixes and updates that address security issues (people breaking into or abusing your site), bugs (things that don’t work properly) and improvements (making things work better and more smoothly).

Website maintenance

2. The Add-Ons & Extensions

You are quite unlikely to be using the base-level CMS. For a website to be useful to you and what you want to do with it, you are going to add extra functions to the site – called ‘add-ons’ or ‘extensions’, or maybe ‘options’ in the big shared systems. For an independent website, these add-ons also need the same upkeep as the underlying website system. Again, is that your job or is someone else doing it? You need to know or you could wake up one morning to a day that is going to be wasted on fixing a broken website (not to mention the potential loss of business while it’s down, and the cost of repair).

Why update the add-ons? Because there are fixes and updates that address security issues (people breaking into or abusing your site), bugs (things that don’t work properly) and improvements (making things work better and more smoothly).

3. The Webhosting Account

Often overlooked, the webhosting is where the website ‘lives’. Think of it as renting office space in an office block – there are multiple businesses not connected to you all sharing the same office block, and you have rented one corner of one floor. Your rented space is your own webhosting account, and the other businesses are other independent websites.

What if the owner of the office block never did any maintenance? And worse, you can’t do it yourself even if you wanted to because your contract forbids it? Now you’ve got a beautiful office in a shabby building with poor security. Not good.

So it’s important to know if the webserver that manages your webhosting is being maintained and managed for you. Once more, there are always ongoing changes, fixes, updates to the webserver software – and you are nearly always not allowed to do anything to the webserver (because you would affect all the other inhabitants too). Ask the question of your webhosting provider – “do you managed and maintain the webserver, and keep it up-to-date?”

Why update the webserver? Because there are frequent fixes and updates that address security issues (people breaking into or abusing the entire system), bugs (things that don’t work properly) and improvements (making things work better and more smoothly).

Effective and ongoing website maintenance is as optional as business insurance. You might not want it or have it, but you are exposed to serious business and financial risks without it. Prevention is definitely better than cure in this situation.

Winch Websites manages its own webservers and definitely keeps them up-to-date with the latest recommended systems and software, and follows industry best-practice to provide high-functioning, roomy webhosting with lots of bells & whistles.

We also offer a ‘Website Care’ service – you have a website, we’ll look after it. Updates, backups, monitoring, security and more – and we’ll even make changes to the pages for you. Saving you time, hassle and mental energy so you can get on with your business and leave the web stuff to someone else.

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















The Tricky Art of Choosing a Domain Name

The Tricky Art of Choosing a Domain Name

You’re starting out in business, or you’ve been going a year or few – either way, you’ve come to the conclusion that it’s time for website and/or a business email address.

Step 1 is to register your “domain name”. What is it, and what should you register?

What is a domain name?

A domain name is your unique and exclusive address on the internet. It’s like your phone number – anyone in the world can reach you on that number, and only you. You can use your domain name for your own website, you can use your domain name for your own custom email addresses (ie. something@yourorganisation.com.au). The actual domain name follows a format of something.something. For example, winchwebsites.com.au, winchwebsites.com, winchelsea.websites

How do I pick a domain name?

Obviously you want a name that is related either to your business name or to your business activity. Ideally both. In other words, people can immediately relate to who you are and what you do as soon as they see it.

The domain name should;

  • be easy to say
  • be easy to spell
  • be easy to remember
  • only be letters and numbers (no hyphens)
  • not be ambiguous (johnsservices or johnservices?)

And here’s an absolutely critical thing to do. Write it down on a piece of paper, and don’t look at it for a day or two. When you come back to it, does it still say what you think it does? Ask people you trust if the domain name you’ve chosen is OK. Because what you want to avoid is registering and then building on a domain name that can be mis-read or even become a laughing-stock. Don’t think it can happen? Have a look at these, they’re hilarious.

But you can also get more creative. You can certainly register more than 1 domain name, and have them all go to the same website. So you might register winchwebsites.com.au, for example, and also register wwshared.info because it’s great for sharing shorter links (that’s a whole other story). But both of those domains go to the same website.  You might have your primary domain name mythicalplumber.com.au, and also register geelongplumbingservices.com.au so you can use the second one for printed adverts, flyers & leaflets, social media, radio ads – anywhere you want an easy-to-remember domain name. And last I checked, neither of those are in use by the way! 🙂

The majority of domain names that are registered end in “.com” or “.com.au”. Couple of things to know here;

  • “.com” is a first-in best-dressed ending (technically called a Top Level Domain or tld). If nobody else has registered it, it’s yours.
  • “.com.au” is managed by the Australian country-registrar, and they have chosen to only allow official businesses or organisations to use it. So you must have an ABN (Australian Business Number), and ACN (Australian Company Number), or a similar official government business ID. You must also tick a box to say that the domain name is directly or closely related to your business. Australia does not allow cyber-squatting ie. registering a domain name just to sell it to the highest bidder.

One final tip; there are a lot of other endings, and it could be a great idea to register a domain name that is a bit different. For example, timsgeelong.plumbing, geelongcorporate.photography, indianmaharaja.restaurant, deliciousgeelong.pizza. There are lots of other endings. Could help you stand out and be remembered – which is, after all, one of the most important aspects of a domain name.

If you’d like help picking out and registering one or more domain names, get in touch with Winch Websites. We can handle all the registration stuff, and equally importantly make sure that it is renewed on your behalf when required. In addition, Winch Websites runs some bullet-proofing technology to ensure that your domain name data is not dependent on one single source, and is retrieved from key locations around the world to boost response times. We’re here to help you on your path to business success.

 

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















Price or Value – which are you?

Price or Value – which are you?

First there was price…

Anyone responsible for spending on behalf of an organisation, be it your own business or not, needs to make sure that the spending only happens for good reason. As the economists will tell you, money is a “scarce resource”. Nobody has an unlimited budget. But the price of something needs to be seen in terms of its value as well.

We know that a very large budget opens up a lot of doors and possibilities. We know that a very small budget makes things very difficult. At the smaller end of the scale, where most small businesses and non-profits operate, there is (or at least, should be!) a healthy focus on managing limited funds tightly. So when it comes to spending those limited funds, there are two ways to go – look at the price, or look at the value.

Up until a couple of years ago, Winch Websites was definitely a “price” centred business – the dollar amount was key. Essentially, the philosophy boiled down to whether the expenditure was mandatory eg. a phone service, internet, domain name renewals or whether the expenditure was optional eg. advertising, training, graphic design tools. In all cases, the cheapest deal was likely to be the best deal so long as the bare essentials came with it.

…along came value

But then the business took a turn to a different direction. Not left or right, but up. Purchases were made on the basis of “value”. Here, the price is no longer relevant (really!). What matters is what that spend will bring back. A few examples;

  • For the internet service, the cheapest price would suggest taking a residential plan with a monthly download allowance as close as possible to average usage. However, the best value would be a business-grade service from someone like Aussie Broadband that is more reliable, has much faster (and more caring) support when required, and offers more dedicated resources (not as many people sharing the total internet ‘pipe’). Business-grade internet costs more but delivers a level of service you can rely on more – kind of critical for a website marketing services business, for one!!
    What’s the value? Time, reliability.
  • For creating, submitting and managing proposals, the cheapest price is to create a document eg. with Word, save to PDF, and email to the client. However, the best value is to subscribe to an online proposal service such as Proposify where you can create proposal templates and even a library of proposal sections that you can quickly pull in to build a great-looking, professional proposal in minutes, send to the client, sign electronically, and even monitor when the proposal is being read (plus where the potential client spends most time reading it). A proposal service cost more but lift your professionalism to the same level as firms with teams dedicated to this activity, make it easy to keep tabs on where you’re at with them all. If you ever submit proposals, answer this – how many proposals would you need to succeed to pay for a year of proposals service?
    What’s the value? Time, professionalism, responsiveness, increased sales.
  • For learning how to improve sales, the cheapest price is to read and watch a lot of content on the internet. Blogs, Youtube etc. The best value is to sign up for training specifically aimed at your industry. You save buckets of time not having to find content, work out if they know what they’re talking about, pulling out the relevant gems of advice that apply to you, putting them all together. You get a structured process to follow, often with access to other learners plus the expert(s) so you can discuss your own reality. You get a cohesive set of strategies, tools, and/or processes that you can quickly adapt to your own situation and business-personality. Again, the question to ask is – how many sales would it take to cover the cost of the course?
    What’s the value? Increased sales, confidence.

A difference in perspective

So as hopefully you can see, viewing potential expenditure through the lens of “value” leads to a different perspective. Relating this to websites, it is easy to simply see the quoted price and not see past it to the value. “A website that you’ve described will require an investment of around $4,000” often leads to sticker-shock for a new or young business (or small business moving up in the world) – yet if that same business was to open a real brick-and-mortar shop, $4,000 would be a small fraction of the required budget. Once more, the question to ask in response to the amount is “What will that get me?“. If you are happy with the answer, then you’re getting good value.

If you’d like to chat about your own website, and what would be good value for you, please get in touch.

Interested in working with us?

Just quickly send us your contact info and what you’re looking for – eg. why you want a website (starting from scratch, remaking an existing one, etc) and any particular features or questions you have in mind.

















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