Owner/Director"If your website isn't working so well, get in touch and let's see what we can do about it. My aim is to give you an effective website that pays for itself and more. That's why you have a website - isn't it?"
South Pacific Air Ambulance are based in Vanuatu, providing their air ambulance service to countries across the South Pacific (New Caledonia, Fiji etc) to repatriate patients mostly to Australia or New Zealand. Corporate image and professionalism is a key aspect of the website, which is targetted at institutional insurers looking for an air ambulance provider. The South Pacific Air Ambulance website includes information on the service provided, the high-grade maintenance facilities, the crew, and the aircraft fleet with their capabilities. There is a Call To Action for insurance companies to get in touch to find out more about how South Pacific Air Ambulance can service their clients at the level of care and quality required.
The first-impression “hero image” leaves no doubt about the Who and the What, and is immediately followed by snapshot information to reinforce that information with links for further detail. This gets busy people to what they need without wasting time.
As a remdial massage therapist, Will Binks offers a number of specialist massage modalities – the site includes full descriptions of each. The major Call To Action is to make a booking via a (linked) online portal or to make a phone call to discuss what would best suit the client.
Each massage ‘modality’ has its own page, with a full description of what it entails and when Will Binks will use it. Great for humans to understand what each one is about, but also great for search engines.
Single-page website featuring large photos, contact details and online enquiry form, and of course details of the services provided and the planes they can be provided to.
Full-width photos and photo galleries fill the screen with impressive images.
Unhappy with their webhosting, this client wanted to change to an alternative as quick as possible – and at the same time create an updated informational website that could be updated by themselves.
A booking/request form which requests the essential information to enable the business to accurately and effectively respond to leads – not just contact info, but the type of premises and time of day.
A search-engine-focussed copywriter’s site, outlining the services available and the customers served. The writer’s blog not only communicates his varied writing styles and sense of humour, it also educates on where a copywriter can be useful – all of which is great for search engine rankings.
Move on from the old dot-point in lists – use images that add interest and reinforce the reason for the list. In this case, green ticks as positive indicators of services provided. Small graphics like this can be used in all sorts of places to add visual interest.
Quick and easy Contact Us form – also easy to customise to collect other information you need (bearing in mind you want to keep things to a minimum so people don’t get put off).