Dom had gone out on his own, setting up a business providing general electrical work and moving into the solar power industry – including the full specification and installation of both domestic and commercial solar power.
With the burgeoning solar industry boosted by State and Federal subsidies, Dom wanted to be sure to give a positive first impression to potential customers. Quality of service is personal for Dom.
So no flashy ads, outrageous claims, bargain-basement deals. Just honest service and assistance from a business that cares about the end result and the long term.
One of the more important considerations for solar power is the uniqueness of every location. It isn’t enough to provide a quote using Google Maps – a site survey is essential.
For an investment expected to last at least a quarter of a century, it’s something to get right. And Dom is very keen that his customers get it right-
The feel of the site reflects Dom’s personal commitment to quality and accurate advice, and the requirement to properly assess each situation.
The website was not mobile-friendly, and the business owners did not have direct access to make changes and updates to the web pages.
In addition, the site was a few years old and looking dated. In comparison to industry competitors, the site was not providing a positive first impression, nor was it encouraging business through repeated Calls To Action (eg. prompts to get in touch).
The website was completely rebuilt using the world’s most popular website system, overlaid with a “page builder” that makes it easy to update without technical skills.
The use of icons and plenty of white space, together with repeated suggestions to get in touch to discuss requirements, plus
Originally built with a ‘content management system’ that was (and arguably still is) quite difficult to manage and certainly not user-friendly, the Surf Coast Oral and Maxillofacial Surgery (OMS) practice was looking for a modernised website that’s search-engine friendly. The portrayal of a professional and caring specialist medical service is the central theme for the website revamp.
Easy-to-find contact details, directions to the surgery, more information on the procedures and the highly-qualified and experienced people, and access to post-operative guides are notable elements of the new site.
Undertaking serious surgery, be it yourself, a loved one, or even a patient you are referring, is a significant life event. Providing confidence in the skills, experience and attitude of the surgeons involved goes a long way to alleviating some of the stress that comes with that event. This site aims to provide that confidence.
In 2017, Roneta added a significant new service to her virtual office assistance business – as an officially accredited Business Activity Statement (BAS) Agent, she is authorised by the Tax Practitioners Board to prepare and lodge a BAS on behalf of a business. No mean feat, it’s not an easy accreditation to achieve.
So to reflect that new capability, Roneta wanted to update her website to make “BAS Agent” high profile. The site was originally created around 5 years prior, so was certainly due for a modernisation and update.
The new website features a clear statement on Roneta’s “What”, a repeated Call To Action (“Get In Touch”) plus quick-and-easy information on why Roneta’s services provide a growing small business with great value. Extra details are provided on the range of services and Roneta’s “Why”.
This is a website to generate leads – focussed on local small businesses that are feeling growing pains and looking for administrative help without the trouble of employees. The personal touch and involvement is also key to the feel of the website.
Use the slider-bar in the middle to compare the Enhanced Power website before the revamp to after the revamp;
The opening statement leaves no doubt about What is on offer, and is immediately followed by information to reinforce Why the service is valuable, and Who it is for. This gets busy people to what they need without wasting time, and with clear Call To Action opportunities throughout. Social reinforcement is included with a testimonials scroller.
South Pacific Air Ambulance are based in Vanuatu, providing their air ambulance service to countries across the South Pacific (New Caledonia, Fiji etc) to repatriate patients mostly to Australia or New Zealand. Corporate image and professionalism is a key aspect of the website, which is targetted at institutional insurers looking for an air ambulance provider. The South Pacific Air Ambulance website includes information on the service provided, the high-grade maintenance facilities, the crew, and the aircraft fleet with their capabilities. There is a Call To Action for insurance companies to get in touch to find out more about how South Pacific Air Ambulance can service their clients at the level of care and quality required.
The first-impression “hero image” leaves no doubt about the Who and the What, and is immediately followed by snapshot information to reinforce that information with links for further detail. This gets busy people to what they need without wasting time.