Get started with the perfect plan for your next website

Having a clear and effective plan helps your website project to be a great success for your business. Taking the time to think about each element from your vision and how this can be brought to life, will benefit your business.

Your website is an important cornerstone of your business

When we look at how potential customers of your business find information in today’s world, nearly everything points to the Internet and the digital space.

Your website is one of the first things that a potential customer is going to see when they’re looking for a business like yours.

It’s imperative that you make a good first impression as you don’t often get second chances on the Internet.

Businesses that jump into their new website project without thinking of the most important questions, are typically those who end up with websites that perform poorly or fail to meet the mark.

You have a story and a great message and it’s vital that you’re able to share this with your audience.

Better planning leads to better results which ultimately means that you’ll be able to convert more of your visitors into customers.

A clear plan helps you work effectively with design partners

The design process is very much a collaboration between the web design agency and the client.

As the client, it’s important that you’re able to share your ideas and articulate what you’d like effectively.

For the agency, it’s important that they are able to listen and make suggestions that will benefit your business.

Together, this partnership can deliver fantastic results, but it requires a clear plan and a good understanding.

Taking the time to have a plan in place with an easy to understand project brief, helps everyone involved on the project to move together in the same direction.



A successful website project is one that…‚Äč


Is the result of an excellent partnership between you and your chosen design partner


Delivers a return on your investment through clearly defined SMART goals


Creates engagement with your target audience, encouraging them to contact you


Brings value to your potential customers through sharing your message and educating your customers


Showcases your business and the value that you provide through your products or services


Is delivered on time and on budget, by following a clearly defined project brief

Yes, I’d like to have an effective website plan!

As we discussed in our free guide, the best website projects work as a collaboration between you, the business owner, and your chosen design partner. The first step here is a clear and concise project brief.

A clear project brief is a plan that can be actioned by your chosen design partner. Not only does it map out the work that needs to be completed, but it allows for a list of deliverables to be created that will meet the requirements and needs of your business.

Having worked with many business owners like you over the years we’ve been in business, the one thing we’ve found that is a common struggle for many people is that they’re not able to create a project brief to a level that creates a good understanding for all involved.

We’ve designed a process that is easy for you to take part in. It all starts with a series of emails to guide you through what you need to think about and zero in on, and ends with a Website Discovery Workshop. This is a virtual meeting between you and us – over the phone or via videoconference.

The Website Discovery Workshop is designed to go through your situation and learn more about your website requirements, and what you’ve come up with. We ask a lot of questions, which is important, because it helps us to understand you clearly and for us both to think about your target audience in more detail.

The most important question that you can ever ask yourself is “why”. It doesn’t sound like it right now, but in our Website Discovery Workshop you’ll hear it a lot, because it helps you to think deeply about your requirements and how they work for your target audience.

It’s good to remember that whilst a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.

At the end of our virtual Website Discovery Workshop, we’ll take all of the notes we’ve made on the call with you and turn this into a complete project brief document, ready for you to hand over to your chosen design partner and get your project moving.

With a clear and concise brief, your chosen design partner will be able to easily prepare a proposal for you that takes into account all of your requirements and the goals of your project.

A good project brief will help you to bring the vision for your new website to life. It will also hold your design partners accountable to elements that have been agreed in the proposal.

Note that should you choose to continue working with us on your website, we actually discount the Website Discovery Workshop fee from our proposal.

Our Website Discovery Workshop is a serious investment in what you do, and is a half-day opportunity to tap into our experience and knowledge of effective websites. As mentioned above, the fee is deducted from the proposal that we create for you, when you choose to continue working with us on your website project.

To get started, simply click the button below to book a Website Discovery Workshop. You’ll be re-directed to our Checkout system where you can make your payment.

After you’ve made your payment, you’ll receive an email that will outline the Website Discovery process with us and we can get started!

What’s included in our Discovery Service?

Our Discovery Service is based on a virtual meeting where we will discuss your plans for your new website and dig deeper into your requirements. We’ll work with you to fully understand everything you need and explain how this can come together from a technical perspective. After the meeting, we’ll provide you with a project brief that you can use with ourselves or any other agency.

Discovery Workshop

We will have a virtual meeting with you to discuss your new website project. We’ll listen to your requirements and we’ll ask you questions to drill down into the specifics. This process helps all parties involved to gain full clarity in the scope of work required and it also gets you thinking in detail about your target audience and their needs.

Complete Project Brief

After the Website Discovery Workshop, we’ll use the notes that we’ve created to put together a complete project brief for your website project. This is a document that will detail your requirements, goals and all accompanying data. You can use this brief to move forwards with the project with any design partner you choose.

Deduction on Your Project

When you choose our company to be your design partner, we will deduct the cost of our Website Discovery Workshop from our proposal to you. We do this because the Discovery service is an important part of the project and it’s the first step towards having a great new website for your business.

Frequently Asked Questions (FAQs)

Why do I need a Website Discovery workshop?

It’s easy to start a website project with a design partner but it’s not always easy for you, as the business owner, to clearly express your requirements. A Website Discovery workshop is a guided conversation between you and Winch Websites, asking you questions and digging deeper into your “why”.

Do I need to work with you after?

No, you have no obligation to work with us on the actual web design project, after the Discovery Meeting. If you decide after using our Discovery Service that you would like to work with another design partner, that’s no problem. You can take the project brief that we create for you, and present this to any design agency.

What is a project brief?

A project brief is a document that clearly and concisely describes the project. It’s a detailed document that will run through the purpose of your website, your requirements, any particular technical needs and most importantly, your goals.

How can I trust you?

We’re an established agency having first formed back in 2008. We have over a decade of experience with WordPress, web design and marketing. We are well versed in project planning and creating fantastic websites for our clients.