The Winch Websites Blog
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Creating Content for Your Business Without Getting Overwhelmed
Feeling overwhelmed by content creation for your business? It doesn’t have to be daunting. Set clear goals, understand your audience, and use simple techniques like recording and transcription to make the process manageable and enjoyable. Happy writing!
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WordPress Maintenance Tasks You Should Be Doing Regularly
Regular WordPress maintenance is essential for a smooth, secure, and efficient website. From updates and backups to security scans and speed optimization, these tasks keep your site in top shape. Don’t wait for issues to arise—stay proactive with regular upkeep.
Turn Your Ad into a Scroll Stopper
Capturing attention on social media is vital in today’s digital landscape. Learn how to create scroll stoppers—visual or textual elements that compel users to pause and engage with your content. Discover the key components of effective Facebook ads, including audience targeting, compelling headlines, clear copy, and striking imagery.
Why Your Website Should Be for Your Customers, Not Just for You
Transforming your website into a customer-centric platform is essential for engaging and converting visitors. Prioritise design elements that solve their problems, make them the heroes of their own stories, and showcase social proof to build trust. Shift your focus from personal preferences to what resonates with your audience for better results.
Beware online scammers
Watch out for online scammers – now more than ever.
Can locals find you?
Have you claimed your FREE Google Business Profile yet? You should.
Build your brand by sharing your knowledge (you can do it!)
Sharing your experience and knowledge, gained over years and likely at considerable expense, can be a great idea for your business.
How your website colours affect your customer
It’s worth thinking carefullyl about your website’s colour scheme.
The Optus data leak – should you be worried?
The Optus data breach affects everyone. Find out how to raise your defences.
Don’t be afraid to ask for the sale
Feeling the economic pinch in your business? Go out there and ask for the sale. You might be surprised at what you get.
Is a website audit for you?
A website audit is a constructive exercise with potential to point out its strengths and weakness, and opportunities for improvement.
Why designing for mobiles matters
Your website must look good on a variety of screen sizes – desktop, table, mobile phone – or you risk losing visitors and defeating the purpose of your website.
So, what is a Website Care Plan and why do I want one?
Website Care is all about protecting your investment, and peace of mind that your website is doing what it should.
Finding your brand personality
What is your brand personality? Although it might seem like a silly question, the truth is that you have one. Whether you are consciously aware of it or not, everyone and every organisation has a brand personality. Whether you think about it or not, people will be...
Getting more ‘local’ reviews
Local reviews online build trust and are very good for your web marketing efforts.
There’s only 4 things you need to grow via email marketing
Email marketing doesn’t have to be rocket science – in fact, there are just 4 elements you need.
Your 5-point checklist for website project success
Our 5 most important areas to focus on to ensure you get what you want and expect from a website project.
5 questions you’ll want to ask me about website care plans.
How much do you know about website care plans? What are your questions on professional website care? If you’re seeking answers to these questions, read on.
Tell A Story To Your Customers Through Your Brand
You have a brand (yes, you do) – make the most of it by ensuring it tells a consistent and desirable story about you.
Connecting via storytelling
Use relatable storytelling in your marketing to connect with your customers and generate trust.
5 Tips For Working With A Website Creator
5 quick tips for working with a website creator
Review: Sell online with Thrivecart
If a full ecommerce shopping system may be too much, consider Thrivecart for quick & easy online sales.
Why your website is a caravan
To understand your website, its hosting, and your domain name, find out how they’re like a caravan.
Knowing your why and how powerful it can be in your business
Why do you do what you do in your business/organisation? It’s a powerful thing to know.
Review: Uptime360 monitoring service
Our thoughts on the Uptime360 monitoring service, covering webservers and websites.
Game of two (login) halves
If you aren’t using “Two Factor Authentication”, you should be. Find out more.
Coronavirus & Technology
An overview of some technology options for the housebound.
When a password isn’t enough…
Passwords are everywhere. Here’s a cautionary tale for what might happen if you forget one.
How low are YOUR barriers to entry?
Some industries require a hefty investment to get into. Some require almost none. Read about the impact of low barriers to entry in my website industry.
I used to service my
DIY car servicing was my thing when I got a car. Not any more.
Startup? Thinking about a website? Things to know.
The things you’ll need to prepare, know and do to launch a website – whether DIY or not.