Many brands use colour to evoke emotion and encourage action from their customer base. In this article, we'll run through some examples of commonly used colours and what they may signify to a customer.

Colour is one of the most important factors influencing a customer's buying decision. Studies have shown that colour can affect a person's emotions and behaviour. For example, the colour red has been shown to increase a person's heart rate and make them feel more excited. This can be useful for brands who want to create a sense of urgency in their customers. On the other hand, the colour blue is often associated with feelings of calm and relaxation. This can be helpful for brands that want to create a sense of trust and reliability.

In today's competitive market, it is essential to have a well-rounded website that will capture the attention of potential customers. With so many different colours available, choosing the right one for your business can be tricky. Here are five colours that may be ideal for your businesses to use as a base or accent colour.

  • Red – Red appeals to a sense of excitement and energy. It is also very effective in displaying images or videos related to activities such as sports and adventure.
  • Green – Green is associated with relaxation, good health and nature, making it an ideal colour for websites promoting natural products or services.
  • Orange – Orange is a popular colour because it commands attention. It is perfect for websites pertaining to children's activities, such as games and challenges, as well as fitness websites.
  • Black – Black conveys luxury, power, design and sophistication, making it ideal for online clubs and luxury goods.
  • White – Although not technically a colour, white should still be considered when designing a website because it is high-contrast and stands out against most other colours on a screen and can easily be changed if needed.