Don’t be afraid to ask for the sale

Don’t be afraid to ask for the sale

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If you don't ask, you won't get. It's as simple as that. If you're afraid of rejection or feeling like a burden, then you're never going to get what you want in life. So go out there and ask for the sale. You might be surprised at what you get.

When you need to do something that has an immediate impact.

In today’s business climate, many companies are feeling the effects of the downturn and are looking for ways to increase sales. One way to do this is by emailing your audience.

Emailing your audience can be an effective way to generate sales, but it’s important to do it in a way that doesn’t come across as pushy or sales-y. The goal is to get people interested in what you have to offer without making them feel like they’re being pressured into buying something.

Here are a few tips on how to email your audience without being too pushy:

Include a personal message: People are more likely to respond to an email that includes a personal message. This shows that you’re not just mass-emailing people and that you actually care about what they think.

Don’t include too much information: You want to include enough information to get people interested, but you don’t want to overwhelm them with too much information at once. Try dividing larger pieces of information into smaller chunks so that people can digest it more easily.

Make it easy to respond: Include a call-to-action in your email so that people know what you want them to do next. Make it easy for them by providing a link or offering a discount if they respond and purchase within a certain time frame.

By following these tips, you can email your audience in a way that will generate interest and sales without coming across as pushy.

Put together a special offer

In business, nothing happens until somebody sells something. If you’re not selling, you’re not in business. It sounds obvious, but a lot of businesses don’t actually do much selling. They provide products or services, but they don’t put together special offers and they don’t close the sale. If that sounds like your business, then it’s time to start thinking about selling.

The first step is to put together a special offer. This could be a discount on your products or services, or it could be a freebie that you give away to people who make a purchase. Whatever it is, make sure it’s something that will appeal to your target audience.

Once you’ve got your offer sorted, it’s time to start selling. This doesn’t mean going out and spamming everyone you know with sales pitches – that will just turn people off and make them less likely to buy from you in the future. Instead, focus on building relationships with potential customers and giving them value before you ask for the sale. For example, if you sell online courses, offer potential students a free mini-course so they can see what they would be getting if they sign up for one of your paid courses.

Selling doesn’t have to be difficult or sleazy – it can be fun and rewarding if you do it the right way. So go out there and start closing some deals!

Use paid advertising on a platform such as Facebook

As a business owner, it’s important to get comfortable with the idea of pausing your organic growth in order to invest in paid advertising that will jumpstart your sales. And there’s no shame in admitting that you need a little help getting your business off the ground.

When you use paid advertising on a platform such as Facebook, you have the ability to segment your audience so that you’re only targeting those who are most likely to convert. You can also create lookalike audiences of your best customers and target them with your ad campaigns.

In addition, you can use powerful visuals such as images and video to really capture attention and get your message across. And with Facebook’s new ad capabilities, you can even run ads directly in Messenger.

If you’re not comfortable asking for the sale, that’s ok – but know that you may be missing out on potential customers who are willing to buy from you if they just knew that you existed. So don’t be afraid to put yourself out there and invest in some paid advertising. It could be exactly what your business needs to take things to the next level.

Review: Sell online with Thrivecart

Review: Sell online with Thrivecart

When you have products or services that don't need the full power of an online shopping cart, Thrivecart can step in to provide a highly efficient, customer-friendly checkout that is both sophisticated and easy to use. Perfect for significant one-off purchases, and particularly good at recurring payments eg. subscriptions, and even split payments. All managed in the one place.

1. Why Thrivecart is a great solution for small businesses and non-profits

Installing, managing and updating a full e-commerce shopping system in your website may be over the top for you. If you’re offering a limited number of significant items or services that are generally purchased by themselves, a quick, smooth, easy checkout experience will boost your sales and reduce ‘abandoned carts’.

In many independent websites, WooCommerce is the software of choice to provide an online store and its checkout facilities. WooCommerce is sophisticated, adaptable, and a great tool - but it usually requires a number of additional components to be added to your website. This means a maintenance overhead & cost, and probably affects how your website is built too (in terms of navigation, layout, design).

But what if you’re aiming to sell one-off items eg. your own book? An online store with 1 product and all the steps required to get it just isn’t suitable. What if you offer services eg. a monthly fee for website management? Again, an online store with a ‘product’ and the associated checkout steps aren’t ideal.

This is the premise and the strength of Thrivecart. It’s a separate online service, and inside your Thrivecart account you define what it is you wish to sell (ie. title, description, price etc), fill out associated details (payment options etc) and end up with a dedicated checkout page. In other words, with one click on a button, or one click on an email link, your customer sees what they’re going to buy, how they can buy it, and the information you need from them to make it happen - a true 1-page checkout.

2. What is Thrivecart?

Thrivecart is “Software as a Service” (Saas) - an online service that you simply use, much like Facebook or Youtube. You purchase an account with Thrivecart, and then have access to its facilities.

It is a very well thought-out and designed system. Each time you create a ‘Product’, you step through a wizard guiding you through what’s needed and what options there are. You can customise the design, add your colours/logos/images, define discount coupons, add options (eg. pay monthly or yearly), add upsells (eg. “upgrade to Pro plan today for 10% discount”), set the payment processor (eg. Stripe, Paypal), and link the sale into other systems such as your email marketing (eg. Mailchimp, ActiveCampaign).

It’s a powerful, flexible system that makes it very easy to produce a 1-page checkout that your customers will find very convenient.

Thrivecart, in particular, has powerful options for creating ongoing subscriptions. This includes things like including an initial setup fee, or maybe an initial free trial period. It can also automatically follow up on failed repeat payments (ie. send emails), and it can automatically send warnings that a subscription is about to renew, and/or invoices after each renewal.

An example of a Thrivecart checkout page

3. How Thrivecart is an affordable software for small businesses?

Right now, Thrivecart is only available as a one-off purchase, for a lifetime deal. It’s not cheap, at US$495 - but then there are no ongoing costs, no commissions.

The key is how much time this service can save you, in terms of;

  • setting up items to sell, and the potential upsells
  • avoiding admin overhead dealing with payments
  • automating your processes
  • not having to maintain, manage or backup software
  • minimal changes to website
  • a quick & simple link to give potential customers

The downside risk is that the service could possibly close down, of course.

4. How to get started with Thrivecart?

To purchase Thrivecart, head over to thrivecart.com and follow the bouncing ball. If you’re that way inclined, feel free to go instead to my affiliate link which will give me a small commission (no effect on what you pay). Either way!

Once you’re in, it’s quite logically laid out. Click on “Products” in the top menu, and create your first product (they’re always in Test mode to start with).

The end result will be a link you can use in emails or in buttons, or an embed you can put into eg. a webpage. Then get selling 😀

Conclusion

It doesn't matter if you're a small or big business, Thrivecart is a good solution when you don't need a full shopping-cart system. It’s smooth, it’s effective, it’s easy. Recommended.