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In the first of this series of 3, we saw just what a ‘domain name’ is, and making sure that it’s registered in YOUR name.
In the second of this series of 3, we saw how a domain name by itself is useless, it needs to be linked to associated services like a website or email accounts.

In this the last of the series, we consider what else you can do with your domain name. Because it’s more than just having an email and/or business email addresses.

Your domain name can be used to customise a huge range of online services. There are all sorts of clever online tools that help you grow your business, manage your business, improve your business. Say for example you want to create laser-focussed marketing campaigns for one particular service or product. Well – “there’s an app for that”!

For my business (websites and everything that go with them) for example, I could build and maintain my own service for clients to check availability of new domain names, and then let them register them through Winch Websites. Or I could tap into a service already provided by my wholesaler to provide a customised domain registration portal. See domains.winchwebsites.com.au for what I mean. I didn’t build it, but I can offer customers a quick and easy way to register a domain name at my own pricing, using a webpage with my own branding on it.

Do you send formal proposals to your potential customers? Or would it improve how your business is seen if you did? There are a number of proposal-management online services you can use to make it quicker, easier, more professional and more convenient to generate and handle proposals. Proposify is the service I use. I login to their site, create a Winch Websites-branded proposal from a pre-prepared template, customise and price it to the recipients requirements, and send it away. They get to see that proposal online at proposals.winchwebsites.com.au, again with my branding around it.

There are 1,001 similar services that you can take advantage of, yet keep your branding and domain name in front of your clients and/or potential customers. Often, it’s simply a matter of making a small change or addition to your domain name’s records. Clear instructions are usually given, and so long as you have your domain name login details (which you should!) it is easy enough to do.

I hope you found these 3 domain name articles useful!

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